Taking a social perspective on moral disgust

Research on moral disgust suffers from a methodological bias. The bulk of such investigation focuses almost exclusively on the operation of moral disgust within the psychology of a single individual, or as involving an interaction between two people. This leads to certain questions being salient, while other phenomena, which emerge only at the level of an entire community or society, are largely hidden from view. The present paper explains and defends a perspective that emphasizes the role of moral disgust within a community. It also illustrates the usefulness of this perspective by applying it to three quite distinct accounts of moral disgust: Alexandra Plakias's response model of moral disgust, David Pizarro's idea that moral disgust is part of a behavioral immune system, and Jesse Prinz's self-consciously simple form of moral sentimentalism.