Reconstructing the place branding model from the perspective of Peircean semiotics

被引:25
作者
Sang, Senyao [1 ]
机构
[1] Zhejiang Ocean Univ, Sch Econ & Management, 1 Lincheng Rd, Zhoushan 316022, Zhejiang, Peoples R China
关键词
Place branding; Peircean semiotics; Interpretant; Rural tourism; Tibet; DESTINATION IMAGE; IDENTITY; TOURISM; ATTACHMENT; EXPERIENCE; ROLES; CITY;
D O I
10.1016/j.annals.2021.103209
中图分类号
F [经济];
学科分类号
02 ;
摘要
This study reconstructs the place branding model from the perspective of Peircean semiotics. Taking rural tourism development in Dadong, Tibet, as a case study, the multi-method ethno-graphic approach to data collection consists of field observation and in-depth interviews. Place branding is defined as a dynamic negotiation between planned place image from place plan-ners (immediate interpretant), villagers' place identity (dynamic interpretant), and tourists' constructed place image (final interpretant). These results confirm the importance in place branding of placemaking based on authentic place culture and restate the roles played by villagers as place ambassadors and authentic narrators of place culture. Furthermore, the study extends the understanding of place branding and will help destination planners manage destination brands more effectively. (C) 2021 Elsevier Ltd. All rights reserved.
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页数:10
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