The Effects of Incentives in a Choice-Based Conjoint Pricing Study

被引：0
|
作者：
Ye, Hongjun [1 ]
Bhatt, Siddharth [1 ]
Zhong, Wenting [1 ]
Watson, Jan [1 ]
Sargent, Amanda [1 ]
Topoglu, Yigit [1 ]
Ayaz, Hasan [1 ,2 ]
Suri, Rajneesh [1 ,2 ]
机构：
[1] Drexel Univ, 3141 Chestnut St, Philadelphia, PA 19104 USA
[2] Drexel Business Solut Inst, 3220 Market St, Philadelphia, PA 19104 USA
来源：
ADVANCES IN NEUROERGONOMICS AND COGNITIVE ENGINEERING | 2020年 / 953卷
关键词：
Conjoint analysis; Consumer behavior; Price perception; Utility; DECISION-MAKING;
D O I：
10.1007/978-3-030-20473-0_9
中图分类号：
TP18 [人工智能理论];
学科分类号：
081104 ; 0812 ; 0835 ; 1405 ;
摘要：
This study investigates the effects of incentives on a consumer's choice of a utility plan. In our study that utilizes conjoint analysis, our research aims to understand the impact of incentives on consumers' choice of a Time-of-Use (TOU) utility pricing plan. The results indicate that underlining the consequences and offering incentives influence the valuation of the attributes in competing choices.
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页码：84 / 90
页数：7
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