COOPERATIVES MARKET ACTIVITIES IN THE SPHERE OF SALES MARKETING: AN EXAMPLE OF HOUSING COOPERATIVES FROM SWIETOKRZYSKIE PROVINCE

The aim of the article is to identify activities creating value for the customer in the area of sales marketing. In the article, on the basis of results of direct interviews with representatives of the top management of housing cooperatives, are analyzed implemented activities in the sphere of sales marketing. The analysis of conducted research shows that market activities in the area of sales marketing are in different extent implemented by the housing cooperatives from the Swietokrzyskie Province.