Driving customer equity: How customer lifetime value is reshaping corporate strategy

被引：0

作者：

Mittal, V ^{[1
]}

机构：

[1] Univ Pittsburgh, Pittsburgh, PA 15260 USA

来源：

JOURNAL OF MARKETING | 2001年 / 65卷 / 02期

关键词：

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：107 / 109

页数：3

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