Appearance Framing versus Health Framing of Health Advice: Assessing the Effects of a YouTube Channel for Adolescent Girls

被引：11

作者：

Aubrey, Jennifer Stevens ^{[1
]}

Speno, Ashton Gerding ^{[2
]}

Gamble, Hilary ^{[3
]}

机构：

[1] Univ Arizona, Dept Commun, 221 Commun Bldg, Tucson, AZ 85721 USA

[2] Southern Illinois Univ, Dept Mass Commun, Edwardsville, IL 62026 USA

[3] Auburn Univ, Dept Commun & Theatre, Montgomery, AL 36117 USA

来源：

HEALTH COMMUNICATION | 2020年 / 35卷 / 03期

关键词：

WOMENS SELF-OBJECTIFICATION; IDEAL INTERNALIZATION; MENTAL-HEALTH; BODY; MEDIA; EXERCISE; EXPOSURE; IMPACT; IMAGES; FRAMES;

D O I：

10.1080/10410236.2018.1564955

中图分类号：

G2 [信息与知识传播];

学科分类号：

05 ; 0503 ;

摘要：

The present experimental study tested the effects of appearance framing of health advice on adolescent girls' state self-objectification, appearance anxiety, and preference for appearance-enhancing products. The stimuli consisted of informative YouTube-style videos about doing yoga, drinking water, or using sunscreen, and these videos were either appearance-framed (experimental condition) or health-framed (control condition). In total, 154 adolescent girls (M-age = 15.67, SD = 1.07) participated in the experiment. The effect of appearance-framed videos on state self-objectification scores was moderated by age, such that the effect of viewing the appearance-framed videos positively predicted state self-objectification among the younger adolescents. In addition, self-objectification mediated the effect of condition on appearance anxiety and on their appearance-enhancing product preferences, again with the predicted effects supported for the younger adolescents in the sample.

引用

页码：384 / 394

页数：11

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