IMPACT OF ADVERTISEMENT ON RETAILER'S INVENTORY WITH NON-INSTANTANEOUS DETERIORATION UNDER PRICE-SENSITIVE QUADRATIC DEMAND

被引：0
|
作者：
Shah, Nita H. [1 ]
Chaudhari, Urmila [2 ]
Jani, Mrudul Y. [2 ]
机构：
[1] Gujarat Univ, Dept Math, Ahmadabad, Gujarat, India
[2] Parul Univ, Dept Appl Sci, Fac Engn & Technol, Vadodara, Gujarat, India
来源：
TWMS JOURNAL OF PURE AND APPLIED MATHEMATICS | 2018年 / 9卷 / 02期
关键词：
dynamic selling price; non-instantaneous deterioration rate; effect of advertisement; preservation technology investment; PRESERVATION TECHNOLOGY INVESTMENT; OPTIMAL REPLENISHMENT POLICY; STOCK-DEPENDENT DEMAND; 2-LEVEL TRADE CREDIT; SUPPLY CHAIN; MODEL; DELAY; TIME; PERIOD; ITEM;
D O I：
暂无
中图分类号：
O29 [应用数学];
学科分类号：
070104 ;
摘要：
This paper deals with an inventory system of dynamic pricing and stock control of non-instantaneous deteriorating items. To hold dynamic nature of the problem, the price is modeled as a time-dependent function of the initial selling price and the discount rate. Demand depends on price and advertisement. The product is sold at the initial price value in the time period with no deterioration; afterward, it is exponentially discounted to boost customers demand. Inspired by the significant impact of promotion on encouraging sales, the demand rate is linked to the frequency of advertisement in each cycle time as well. The retailer invests investments on advertisement and preservation technology to preserve the item. The objective is to optimize the total profit of the retailer with respect to advertisement, selling price, cycle time and investment for preservation technology. Effect of advertisement is analyzed. If the retailer use preservation technology and advertisement then he can earns more profit. The model is supported with numerical examples and also established best scenario of the model. Sensitivity analysis is done to deduce managerial insights.
引用
收藏
页码：159 / 172
页数：14
相关论文
共 39 条
  • [1] Optimal pricing model for non-instantaneous deterioration items with price and freshness sensitive demand under the e-commerce environment in China
    Xu, Weihua
    Zhao, Ketong
    Shi, Yixuan
    Bingzhen, Sun
    KYBERNETES, 2022, 51 (02) : 623 - 640
  • [2] Coordinating replenishment and pricing policies for non-instantaneous deteriorating items with price-sensitive demand
    Wu, Kun-Shan
    Ouyang, Liang-Yuh
    Yang, Chih-Te
    INTERNATIONAL JOURNAL OF SYSTEMS SCIENCE, 2009, 40 (12) : 1273 - 1281
  • [3] An analysis of retailer's inventory in a two-echelon centralized supply chain co-ordination under price-sensitive demand
    Barman, Abhijit
    Das, Rubi
    De, Pijus Kanti
    SN APPLIED SCIENCES, 2020, 2 (12):
  • [4] Non-instantaneous controlled deteriorating inventory model for stock-price-advertisement dependent probabilistic demand under trade credit financing
    Shah, Nita H.
    Keswani, Mamta
    Khedlekar, Uttam Kumar
    Prajapati, Naisargi M.
    OPSEARCH, 2024, 61 (01) : 421 - 459
  • [5] Joint pricing, advertisement, preservation technology investment and inventory policies for non-instantaneous deteriorating items under trade credit
    Rapolu, Chaitanyakumar N.
    Kandpal, Deepa H.
    OPSEARCH, 2020, 57 (02) : 274 - 300
  • [6] A note on "optimal replenishment policies for non-instantaneous deteriorating items with price and stock sensitive demand under permissible delay in payment"
    Wu, Jiang
    Skouri, Konstantina
    Teng, Jinn-Tsair
    Ouyang, Liang-Yuh
    INTERNATIONAL JOURNAL OF PRODUCTION ECONOMICS, 2014, 155 : 324 - 329
  • [7] An analysis of retailer’s inventory in a two-echelon centralized supply chain co-ordination under price-sensitive demand
    Abhijit Barman
    Rubi Das
    Pijus Kanti De
    SN Applied Sciences, 2020, 2
  • [8] An integrated inventory model for non-instantaneous deteriorating item under credit policy and partial backlogging with advertising and price dependent stochastic demand
    Mandal, Sangita
    Banu, Ateka
    Mondal, Shyamal Kumar
    RAIRO-OPERATIONS RESEARCH, 2024, 58 (01) : 151 - 183
  • [9] Sustainable inventory model with environmental impact for non-instantaneous deteriorating items with composite demand
    Pervin, Magfura
    Roy, Sankar Kumar
    Sannyashi, Prasenjit
    Weber, Gerhard-Wilhelm
    RAIRO-OPERATIONS RESEARCH, 2023, 57 (01) : 237 - 261
  • [10] AN INVENTORY MODEL FOR NON-INSTANTANEOUS DETERIORATING ITEMS WITH QUADRATIC DEMAND RATE AND SHORTAGES UNDER TRADE CREDIT POLICY
    Vandana
    Sharma, B. K.
    JOURNAL OF APPLIED ANALYSIS AND COMPUTATION, 2016, 6 (03): : 720 - 737
1234