CONTENT ANALYSIS AS A WAY OF IDENTIFYING HYBRID THREATS IN THE MEDIA CONENT

The intensive communication in the advanced processes of globalisation actualise content analysis when searching for immediate answers to complex social and political questions raised by extreme circumstances. This paper numerically explores the media content relating to an example incident and, at least partially, identifies the social perception, the attitude and the intentions resulting from the situation. The media content covering the instance is quantitatively tested for the presence and for the development of any hybrid threats of inflicting social negativism towards the Bulgarian authorities.