An Integrated Online/Offline Social Network-Based Model for Crowdfunding Support in Developing Countries: The Case of Nigeria

被引:4
作者
Ogwu, Kanayo [1 ]
Hickey, Patrick [2 ,3 ]
Okeke, Okeoma John-Paul [4 ]
ul Haque, Adnan [5 ]
Pimenidis, Elias [6 ]
Kozlovski, Eugene [2 ,7 ]
机构
[1] Wayland Baptist Univ, Sch Business, 1900 W 7th, Plainview, TX 79072 USA
[2] Dublin Ctr European Strategy, 20 Stephen St Lower, Dublin D02 DT04, Ireland
[3] Wisetek Solut Ltd, Kilbarry Business Pk,Dublin Hill HQ, Cork T23 RX03, Ireland
[4] Univ Wales Trinity St David, Fac Management, London Campus,Winchester House,11 Cranmer Rd, London SW9 6EJ, England
[5] Yorkville Univ, Fac Business, 2000 Steeles Ave, Concord, ON L4K 4N1, Canada
[6] Univ West England, Fac Environm & Technol, Frenchay Campus,Coldharbour Lane, Bristol BS16 1QY, Avon, England
[7] Anglia Ruskin Univ, Sch Management, East Rd, Cambridge CB1 1PT, England
关键词
SMEs; crowdfunding; social media; entrepreneurship; fundraisers; developing countries; STRESSORS; PERSONNEL;
D O I
10.3390/su14159333
中图分类号
X [环境科学、安全科学];
学科分类号
08 ; 0830 ;
摘要
This paper is one of the first attempts to address the fundamental barriers to the adoption of online crowdfunding mechanisms in a developing country by offering a new online/offline fundraising model. The focus is on Nigeria as a typical example of an environment that, unlike that in the developed world, is not fully conducive to social networking as a crowdfunding platform due to both economic and technological issues. Using a mixed research method, the study first compares the state of the art in crowdfunding in a developed and developing economy by interviewing two groups of 20 entrepreneurs from the UK and Nigeria, respectively. The differences between those in terms of crowdfunding facilitation are identified, and propositions for the Nigerian market are formulated. These are then tested statistically by surveying 160 randomly selected Nigerian fundraisers. Based on the outcomes of the thematic analysis and statistical modelling, a unique integrated online/offline crowdfunding model is proposed. It is particularly aimed at supporting entrepreneurial activities and related policymaking that can have a key impact on further social and economic development of these countries. The proposed model can be considered as an alternative novel fundraising instrument in regions where socioeconomic and technological challenges inhibit the adoption of traditional crowdfunding approaches.
引用
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页数:21
相关论文
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