Predicting behavioral intention of choosing a travel destination

被引：704
作者：
Lam, Terry [1 ]
Hsu, Cathy H. C. [1 ]
机构：
[1] Hong Kong Polytech Univ, Sch Hotel & Tourism Management, Hong Kong, Hong Kong, Peoples R China
来源：
TOURISM MANAGEMENT | 2006年 / 27卷 / 04期
关键词：
theory of planned behavior; attitude; subjective norm; perceived behavioral control; past behavior;
D O I：
10.1016/j.tourman.2005.02.003
中图分类号：
X [环境科学、安全科学];
学科分类号：
08 ; 0830 ;
摘要：
Studies on travel intentions have been one of the foci of tourism research for years, but the complex decision-making process leading to the choice of a travel destination has not been well researched. This study attempted to test the applicability of the theory of planned behavior (TPB) model using its core constructs (attitude, subjective norm, and perceived behavioral control), with the addition of the past behavior variable, on behavioral intention of choosing a travel destination. The study sample comprised 299 potential Taiwanese travelers to Hong Kong. The data fitted the TPB model moderately well. Attitude, perceived behavioral control, and past behavior were found to be related to behavioral intention of choosing a travel destination. Theoretical and marketing implications were derived. (c) 2005 Elsevier Ltd. All rights reserved.
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收藏
页码：589 / 599
页数：11
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