The changing prospects of corporate social responsibility in the decade of action: Do personal values matter?

The aim of this study is to consider the role of personal values in shaping the prospects of corporate social responsibility (CSR) in the decade of action (2020-2030). Partial Least Squares was used to examine the research question. The study makes three contributions by examining Schwartz's theory in an international context, the prospects of social responsibility, and providing insights into the dynamics of values and social responsibility. The results placed corporate transparency and environmental protection as the emerging themes of CSR in the decade of action. The study found that values do not significantly explain the changes in the perception of CSR in the decade of action. The study furthers the research agenda on the prospects of CSR and attempts to compensate for the dearth of research on CSR futurology.