Research on the Brand Building System of China's Commercial Fitness Club

At present, very little relevant research on the commercial fitness club brand building done in China leads to a lack of theoretical direction and reference cases in practice, which affects the development of China's commercial fitness club brand For this reason, adopting the methods of documentary and logical analysis, this paper explores deeply into the brand building system of China's commercial fitness club to provide valuable suggestions for China's commercial fitness enterprises This paper makes clear the nature mechanism and measures of China's commercial fitness club brand building Finally, this paper proposes that China's fitness enterprises should not only pay more attention to brand building, but also take action to maintain and Increase the devotion to brand building This paper also puts forward suggestions on how to select and use effective measures for China's fitness enterprises