Competing in network markets: Can the winner take all?

被引：13

作者：

McIntyre, David P. ^{[1
]}

Chintakananda, Asda ^{[2
]}

机构：

[1] Providence Coll, Sch Business, Providence, RI 02918 USA

[2] Nanyang Technol Univ, Singapore 639798, Singapore

来源：

BUSINESS HORIZONS | 2014年 / 57卷 / 01期

关键词：

Network effects; Network intensity; Installed base; Winner-take-all; Competitive strategy; Innovation; TECHNOLOGY SUCCESS; EXTERNALITIES; EVOLUTION; QUALITY; MODEL; US;

D O I：

10.1016/j.bushor.2013.09.005

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Products as varied as software, credit cards, and even coffee makers are influenced by network effects whereby the product's value is contingent upon the number of people using it. In turn, markets for these products offer lucrative returns to managers who can leverage the dynamics in their favor. This article describes recent research focusing on the factors that influence success and failure in network markets. We offer recommendations and initiatives that increase the likelihood of success in network markets for entrepreneurs and incumbents alike. (C) 2013 Kelley School of Business, Indiana University. Published by Elsevier Inc. All rights reserved.

引用

页码：117 / 125

页数：9

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