Discussion on the Online Fusion of Fresh Agricultural Products in the Internet age

With the deepening development of the market economic system in our country, the marketization of fresh agricultural products is gradually accelerating. However, due to the seasonal characteristics of fresh produce, it is not appropriate for long-term preservation, and so on. In the Internet era, the rise of e-commerce has provided a new development path for the marketing of fresh agricultural products. Therefore, the online and offline integration of innovative agricultural products using the Internet has become a major trend in the development of commodity agriculture in China. This paper starts from the online and offline modes of fresh agricultural products, and explores the necessity of the online and offline integration of fresh agricultural products in the Internet age and the existing problems, and puts forward the corresponding fusion strategies for the problems.