Marketing Strategy of Tourism Based on the E-commerce Environment

被引：0

作者：

Ni, Yeqian ^{[1
]}

Wen, Libo ^{[1
]}

Huang, Bin ^{[1
]}

机构：

[1] Zhejiang Univ City Coll, Sch Media Studies & Humanities, Hangzhou 310000, Zhejiang, Peoples R China

来源：

PROCEEDINGS OF THE 2ND INTERNATIONAL CONFERENCE ON COMPUTER AND INFORMATION APPLICATIONS (ICCIA 2012) | 2012年

关键词：

E-commerce; Tourism; Marketing Strategy;

D O I：

暂无

中图分类号：

TP301 [理论、方法];

学科分类号：

081202 ;

摘要：

In the e-commerce environment, some current situations still exist in the development of China's tourism, such as the single marketing tool, the unclear direction of development in the tourist websites, the low level of personalized products, imperfect legal system and payment platform, delayed information delivery. This essay aims at exploring how to combine traditional and interactive marketing, clearing the direction, refining the business segments, providing a personalized service, effectively combining tourism and mobile e-commerce, forming an optimized marketing strategy of development.

引用

页码：1018 / 1020

页数：3