The multicommodity supply chain network equilibrium model with direct marketing

被引：0

作者：

Zhou, Qingxin ^{[1
]}

Wu, Zezhong ^{[1
]}

机构：

[1] Chengdu Univ Informat Technol, Coll Math, Chengdu 610225, Peoples R China

来源：

PROCEEDINGS OF THE FIFTH INTERNATIONAL CONFERENCE ON MANAGEMENT SCIENCE AND ENGINEERING MANAGEMENT | 2011年

关键词：

multicommodity; equilibrium model; variational inequalities; quasi-Newton method; direct marketing;

D O I：

暂无

中图分类号：

C93 [管理学]; O22 [运筹学];

学科分类号：

070105 ; 12 ; 1201 ; 1202 ; 120202 ;

摘要：

A multicommodity equilibrium model of a competitive supply chain network with direct marketing is developed. The network structure of the supply chain is identified and equilibrium conditions are derived. A finite-dimensional variational inequality formulation is established. A revised Quasi-Newton Method is built to solve the equilibrium model with direct marketing and numerical examples are given.

引用

页码：70 / 78

页数：9

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