All Charity Advertisements Are Not Created Equal: Influences of Message Framing, Vividness Valence, and Number Size Framing

被引：0

|

作者：

Chang, Chun-Tuan ^{[1
]}

Lee, Yu-Kang ^{[1
]}

机构：

[1] Natl Sun Yat Sen Univ, Kaohsiung, Taiwan

来源：

ADVANCES IN CONSUMER RESEARCH, VOL 35 | 2008年 / 35卷

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中图分类号：

F [经济];

学科分类号：

02 ;

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页码：652 / 653

页数：2

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