Self-congruence, functional congruence, and destination choice

被引：148

作者：

Ahn, Taehong ^{[1
]}

Ekinci, Yuksel ^{[2
,3
]}

Li, Gang ^{[4
]}

机构：

[1] Seoul Sch Integrated Sci &Technol, Grad Sch Leisure Management, Seoul 120808, South Korea

[2] Oxford Brookes Univ, Dept Mkt, Sch Business, Oxford OX33 1HX, England

[3] Univ Wollongong, Wollongong, NSW 2522, Australia

[4] Univ Surrey, Sch Hosp & Tourism Management, Guildford GU2 7XH, Surrey, England

来源：

JOURNAL OF BUSINESS RESEARCH | 2013年 / 66卷 / 06期

关键词：

Self-congruence; Functional congruence; Destination choice; Destination image; CONGRUITY; BEHAVIOR;

D O I：

10.1016/j.jbusres.2011.09.009

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This study's purpose is to investigate the effects of self-congruence and functional congruence on tourists' destination choice. The present research contributes to the gap in the consumer behavior literature by examining the relationships among self-congruence, functional congruence, and destination choice. Based on a sample of 367 British residents, the three research hypotheses are tested using multinomial logistic regression analysis. The study results suggest that a tourist's destination choice is influenced strongly by functional congruence, but not by self-congruence. The article closes with theoretical and managerial implications as well as future research directions. (C) 2011 Elsevier Inc. All rights reserved.

引用

页码：719 / 723

页数：5

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