Ecotourism related search for information over the internet: a technology acceptance model perspective

被引：32

作者：

Sadiq, Mohd ^{[1
]}

Adil, Mohd ^{[2
]}

机构：

[1] Univ Otago, Dept Mkt, Dunedin, New Zealand

[2] NIT Hamirpur, Dept Management Studies, Hamirpur, India

来源：

JOURNAL OF ECOTOURISM | 2021年 / 20卷 / 01期

关键词：

Eco-tourism; technology acceptance model; structural equation modelling; tourism information; technology; PERCEIVED EASE; LEARNING-SYSTEMS; USER ACCEPTANCE; BUYING BEHAVIOR; ADOPTION; TOURISM; CONSUMERS; SATISFACTION; ANTECEDENTS; INTENTIONS;

D O I：

10.1080/14724049.2020.1785480

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

The current study aims to understand as to how tourists use internet to search for information related to eco-tourism. Besides the mediating role of perceived usefulness, this study also attempts to determine the behavioural intentions and actual usage of tourists by extending the Technology Acceptance Model. A self-administered questionnaire in English was used to collect the data. The findings revealed that perceived ease of use, perceived usefulness, and electronic information quality significantly influence tourists' intentions to adopt technology which in turn influences their actual usage. The findings shed useful insights for the website/app developers on how they should provide a user-friendly interface along with credible information to influence tourists' behaviour.

引用

页码：70 / 88

页数：19

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