Effects of Interior Colors, Lighting and Decors on Perceived Sociability, Emotion and Behavior Related to Social Dining

被引：47

作者：

Wardono, Prabu ^{[1
]}

Hibino, Haruo ^{[1
]}

Koyama, Shinichi ^{[1
]}

机构：

[1] Chiba Univ, Grad Sch Engn, Chiba, Japan

来源：

ASIA PACIFIC INTERNATIONAL CONFERENCE ON ENVIRONMENT-BEHAVIOUR STUDIES (AICE-BS) | 2012年 / 38卷

关键词：

Interior elements; perceived sociability; emotion; social dining behavior; FOOD;

D O I：

10.1016/j.sbspro.2012.03.358

中图分类号：

X [环境科学、安全科学];

学科分类号：

08 ; 0830 ;

摘要：

Today's customers tend to select eating-places for satisfying pleasures through experiential socialization. This study explores how color, lighting and decors have effects on customers' perceived sociability, emotion and behavioural intention on social dining occasions. Experimental method was used and 162 senior students were involved. The results showed that the restaurant with monochromatic colors, dim lighting and plain decors yielded a statistically significant difference in the entire dependent variables with almost any other interior conditions on romantic dining, as opposed to the case of casual dining. Further research on subtler and diverse dimensions of interior element is suggested to enrich previous findings. (C) 2012 Published by Elsevier B. V. Selection and/or peer-review under responsibility of Centre for Environment-Behaviour Studies(cE-Bs), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia

引用

页码：362 / 372

页数：11

共 18 条

[11]

Mehrabian A., 1974, APPROACH ENV PSYCHOL, V12

[12]

Oldenburg R., 1997, GREAT GOOD PLACE

[13]

Pine J.B., 1999, EXPERIENCE EC

[14] Motives for food choice: a comparison of consumers from Japan, Taiwan, Malaysia and New Zealand [J].