Non-market strategy as a framework for exploring commercial involvement in health policy: A primer

被引：11
作者：
Eastmure, Elizabeth [1 ]
Cummins, Steven [1 ]
Sparks, Leigh [2 ]
机构：
[1] London Sch Hyg & Trop Med, 15-17 Tavistock Pl, London C1H 9SH, England
[2] Univ Stirling, Stirling, Scotland
来源：
SOCIAL SCIENCE & MEDICINE | 2020年 / 262卷
关键词：
Non-market strategy; Public health; Commercial interests; Health policy; PUBLIC-HEALTH; POLITICAL STRATEGIES; CORPORATE; INDUSTRY; MANAGEMENT; REPUTATION; FOOD;
D O I：
10.1016/j.socscimed.2020.113257
中图分类号：
R1 [预防医学、卫生学];
学科分类号：
1004 ; 120402 ;
摘要：
This paper outlines the role of non-market strategy and its relevance to public health. Three broad categories of non-market activity are described: corporate political activity, Corporate Social Responsibility (CSR) and legal activity, with examples relevant to public health. The importance to public health researchers of considering business activity through a non-market lens has been outlined. Using a non-market strategy perspective can assist with understanding the commercial determinants of health and analysing the writing of the 'rules of the game'.
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页数：6
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