What you expect is what you see

被引：0

作者：

Joor, Dirkjan ^{[1
]}

Beekhuizen, Wilco ^{[1
]}

van de Wijngaert, Lidwien ^{[1
]}

Ijegalu, Pascal ^{[1
]}

机构：

[1] Univ Utrecht, Dept Informat & Comp Sci, NL-3508 TB Utrecht, Netherlands

来源：

CHANGING TELEVISION ENVIRONMENTS, PROCEEDINGS | 2008年 / 5066卷

关键词：

framing; value-expectancy theory; HDTV; diffusion of innovation;

D O I：

暂无

中图分类号：

G2 [信息与知识传播];

学科分类号：

05 ; 0503 ;

摘要：

In this paper an experiment was conducted to measure the effect of framing a high definition television (HDTV) clip. One group of participants was told they were watching a brand new HDTV clip while the other group was told they were watching a digital DVD clip. Both groups were in fact watching the same (low) quality DVD clip. After watching this clip the beliefs of participants and their viewing experience was measured through a questionnaire. A significant more positive viewing experience for people framed to watch the HDTV clip was found. This means participants were unable to discriminate properly between digital and high definition signals and were influenced by the frame set for them. This effect has been shown in many different situations and now it has been established for watching HD-quality television as well. The results still indicate that the HDTV-frame is already associated with a high quality viewing experience, which may influence the selling strategy and/or adoption speed of this technology.

引用

页码：273 / 282

页数：10

共 50 条

[31] Strategic Messaging to Promote Policies that Advance Racial Equity: What Do We Know, and What Do We Need to Learn?
Niederdeppe, Jeff
Liu, Jiawei
Spruill, Mikaela
Lewis, Neil A. A.
Moore, Steven
Fowler, Erika Franklin
Gollust, Sarah E.
MILBANK QUARTERLY, 2023, 101 (02) : 349 - 425
[32] Indicators of Understanding: What TAs Listen for in Student Responses
Goertzen, Renee Michelle
Scherr, Rachel E.
Elby, Anew
2008 PHYSICS EDUCATION RESEARCH CONFERENCE, 2008, 1064 : 119 - 122
[33] WHAT IS GREAT ABOUT THE GOVERNMENT'S TRANSFORMATION PROGRAMME?
Mahbob, Maizatul Haizan
Sulaiman, Wan Idros Wan
JURNAL KOMUNIKASI-MALAYSIAN JOURNAL OF COMMUNICATION, 2014, 30 : 145 - 158
[34] What Drives Anti-Shia Framing in Indonesia?
Zulkifli
STUDIA ISLAMIKA, 2024, 31 (01): : 1 - 29
[35] Do you want to play? Factors influencing nurse academics' adoption of simulation in their teaching practices
Miller, Andrea
Bull, Rosalind M.
NURSE EDUCATION TODAY, 2013, 33 (03) : 241 - 246
[36] You've Been Framed! The Effect of Opportunity and Prosocial Framing on the Novelty and Usefulness of Student Solutions
Bertels, Heidi M. J.
JOURNAL OF MANAGEMENT EDUCATION, 2018, 42 (05) : 650 - 689
[37] PERFORMANCE STRUCTURES IN AS YOU LIKE IT: CONFIGURATIONS OF PERFORMER AND DIEGETIC AUDIENCE AS GUIDES TO CHARACTER AND OVERALL STRUCTURE
Birden, Lorene M.
CAHIERS ELISABETHAINS, 2009, (75): : 27 - 32
[38] You are either with us or with us: Constructing a Samoan national identity through inclusion at the Samoa Observer
Kenix, Linda Jean
JOURNALISM, 2015, 16 (04) : 553 - 570
[39] How much would you like to pay? Trust, reciprocity and prosocial motivations in El trato
Leon, Francisco J.
Noguera, Jose A.
Tena-Sanchez, Jordi
SOCIAL SCIENCE INFORMATION SUR LES SCIENCES SOCIALES, 2012, 51 (03): : 389 - 417
[40] Start with "Why," but only if you have to: The strategic framing of novel ideas across different audiences
Falchetti, Denise
Cattani, Gino
Ferriani, Simone
STRATEGIC MANAGEMENT JOURNAL, 2022, 43 (01) : 130 - 159

← 1 2 3 4 5 →