The concept of identity in post -internet art may be analyzed through the works of the philosopher Gilles Deleuze and the psychoanalyst Jacques Lacan. Although they may seem inapproachable and difficult to be understood, they are indeed liberating as tools for the production of thought. We will refer to the performative works of Lynn Herschman and Amalia Ullman. The common ground that led us to choose these two artists is their dealing with gender and identity issues through the internet and in a very concise way we may say that they render Deluze's philosophical vision and reflect Lacan's incisive psychoanalytic view. In psychoanalysis, identities are nothing but identifications. Following and expanding Freud's thought, Lacan distinguished two kinds of identifications. The Imaginary identification, that is rooted in the mirror stage, the mother's image end the significant others through which the Ego and the body image are formated. The Symbolic identification, where, after the mediation of Other, the subject is being "stabilized" in a series of attributes, none of which fully represents it though. Nowadays, it's becoming more and more clear that the Other does not exist, has no coherence, is multiform and self - contradictory. Therefore, the subjects tend to doubt their identities and to look for new ones, hybrid and falsely "new". Behind each identification though, there is always a Real core, the sinthome, where the subject enjoys in its own special way. Studying internet art allows us, in a colorful and interactive way, to venture beyond the treacherous glamor of images and the normativity of signifiers, towards the limits of the Real. As far as Deleuze is concerned, the concepts of rhizomatic, difference and repetition, constitute tools for the understanding of the expressed identity. More precisely, with the concept of the Rhizome, we refer to the anarchic ramification of a system, and in this way we could use it as a mean of understanding the building of identity, whether the material is culture or information (the fragmentary identity as information). Difference and repetition refer to the randomness in the syntax of subjectivity, the time contraction, and the habit that create many "larval selves", until the moment when memory composes the subject. This confluence of segments resembles the essence of the internet that works as a timeless machine of decontextualising information and recontextualising it in a new random frame, that the artists try to compose in a unified aspect
