Social-media and intraday stock returns: The pricing power of sentiment

被引:100
作者
Broadstock, David C. [1 ]
Zhang, Dayong [2 ]
机构
[1] Hong Kong Polytech Univ, Ctr Econ Sustainabil & Entrepreneurial Finance, Hong Kong, Peoples R China
[2] Southwestern Univ Finance & Econ, Res Inst Econ & Management, Chengdu, Sichuan, Peoples R China
基金
中国国家自然科学基金;
关键词
Textual analysis; Social-media; Sentiment; Asset pricing; Intraday; TWITTER;
D O I
10.1016/j.frl.2019.03.030
中图分类号
F8 [财政、金融];
学科分类号
0202 ;
摘要
This paper tests whether sentiment extracted from social-media (Twitter), has pricing power towards stock market. Specifically, we evaluate whether firms' intraday stock returns react to sentiment on the firm itself, and/or sentiment on the wider financial market. Using intraday high frequency stock returns for a sample of US companies, we show that price dynamics are susceptible to social-media sentiment pricing factors, with varying balances of importance for firm specific and market wide sentiment.
引用
收藏
页码:116 / 123
页数:8
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