A privacy-preserving protocol for continuous and dynamic data collection in IoT enabled mobile app recommendation system (MARS)

User trust is an important factor in the success of recommendation systems, including Internet of Things (IoT)based recommendation systems. However, such trust can be eroded in many different ways (e.g., unauthorized data modifications). Several privacy-preservation schemes have been designed for specific data and/or require strict assumptions (e.g., a private/secure communication channel between client-server and third-party authentication). However, these may limit their application in practice. Hence, in this paper we propose the Reversible Data Transform (RDT) algorithm based privacy-preserving data collection protocol. Our protocol allows us to achieve privacy preservation against beyond the scope processing and does not require a private channel or rely on a third-party authentication. Due to group formation, the disclosure probability of the internal disclosure attack will not be greater than 1/k. Similarly, the reversible privacy-preserving data mining approach protects beyond the scope processing. Findings from the experimentation demonstrates the utility of the proposed protocol and its potential to be deployed in a mobile app recommendation system.