PROBLEMS OF BUSINESS PROCESSES TRANSFORMATION IN THE CONTEXT OF BUILDING DIGITAL ECONOMY

The article explores the main problems and features of one of the most relevant phenomena today - digital transformation, which implies fundamental changes in the activities of organizations based on the use of digital technologies. The paper reviews sources on the problems of building a digital economy and moving a business to the digital level. The purpose of this study is to identify the main difficulties for the restructuring of organizations' processes on a digital format, as well as the formation of the theoretical and conceptual foundations of digital business transformation in the face of uncertainty and variability of the modern business environment. Using the methods of analysis, generalization, comparison, synthesis, deduction, induction, the essence of digital transformation is studied, Russia's positions among other countries in terms of readiness for the digital economy are analyzed, problems and barriers that impede the process of digital transformation for Russian and foreign companies are formulated. Based on the use of a systematic approach, methods of scientific abstraction, economic modelling, the work identifies the main functional areas of change, presents a loop of digital business transformation that reflects its main stages, necessary components and changes, and describes key segments of new digital business models of companies. The results can be used to conduct further theoretical and methodological and practice-oriented research in the field of digital business transformation, and can also be used by design teams of organizations to analyze the problems of switching to a digital format, develop a digital transformation strategy and rebuild a business model.