How France's potential franchisees reach their decisions: A comparison with franchisers' perceptions

被引：35

作者：

Guilloux, V ^{[1
]}

Gauzente, C

Kalika, M

Dubost, N

机构：

[1] Univ Paris, Paris, France

[2] Univ Angers, Angers, France

[3] Univ Orleans, F-45067 Orleans, France

来源：

关键词：

D O I：

10.1111/j.1540-627X.2004.00107.x

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

引用

页码：218 / 224

页数：7

共 15 条

[1]

[Anonymous], J SMALL BUSINESS MAN

[2]

[Anonymous], J SMALL BUSINESS MAN

[3]

[Anonymous], J SMALL BUSINESS MAN

[4]

[Anonymous], 1996, Journal of Small Business Management

[5]

BRADACH J. L., 1988, RES MARKETING ENTREP, P38

[6]

Elango B, 1997, J SMALL BUS MANAGE, V35, P68

[7]

Engel James., 1978, CONSUMER BEHAV, V3rd

[8]

HING N, 1997, FRANCHISING RES INT, V2, P152

Jambulingam, T ;

Nevin, JR .

[10]

KAUFMANN PJ, 1995, J SMALL BUS MANAGE, V33, P22