Modeling Multiple Response Processes in Judgment and Choice

被引:146
作者
Boeckenholt, Ulf [1 ]
机构
[1] Northwestern Univ, Kellogg Sch Management, Evanston, IL 60208 USA
关键词
item response models; missing data; multiple-choice items; PERSONALITY MEASUREMENT; MARKETING-RESEARCH; TREE MODELS; COMPROMISE; CONTEXT; STYLE; ATTRACTION; PREVENTION;
D O I
10.1037/a0028111
中图分类号
B84 [心理学];
学科分类号
04 ; 0402 ;
摘要
In this article, I show how item response models can be used to capture multiple response processes in psychological applications. Intuitive and analytical responses, agree disagree answers, response refusals, socially desirable responding, differential item functioning, and choices among multiple options are considered. In each of these cases, I show that the response processes can be measured via pseudoitems derived from the observed responses. The estimation of these models via standard software programs that allow for missing data is also discussed. The article concludes with two detailed applications that illustrate the prevalence of multiple response processes.
引用
收藏
页码:665 / 678
页数:14
相关论文
共 52 条
[1]   Overcoming intuition: Metacognitive difficulty activates analytic reasoning [J].
Alter, Adam L. ;
Oppenheimer, Daniel M. ;
Epley, Nicholas ;
Eyre, Rebecca N. .
JOURNAL OF EXPERIMENTAL PSYCHOLOGY-GENERAL, 2007, 136 (04) :569-576
[2]  
[Anonymous], 1991, P MEASURES PERSONALI, DOI DOI 10.1016/B978-0-12-590241-0.50006-X
[3]  
[Anonymous], 1997, J CONSUM MARK, DOI DOI 10.1016/j.respol.2011.10.002
[4]  
[Anonymous], PSYCHOMETRIKA MO 2 S
[5]  
[Anonymous], 1997, Handbook of modern item response theory, DOI DOI 10.1007/978-1-4757-2691-6_5
[6]  
[Anonymous], 1983, Generalized Linear Models
[7]   Theoretical and empirical review of multinomial process tree modeling [J].
Batchelder, WH ;
Riefer, DM .
PSYCHONOMIC BULLETIN & REVIEW, 1999, 6 (01) :57-86
[8]  
Batchelder WH., 2009, Measuring psychological constructs: Advances in model based measurement, P71
[9]   Multinomial Processing Tree Models for Discrete Choice [J].
Batchelder, William H. ;
Hu, Xiangen ;
Smith, Jared B. .
ZEITSCHRIFT FUR PSYCHOLOGIE-JOURNAL OF PSYCHOLOGY, 2009, 217 (03) :149-158
[10]   Response styles in marketing research: A cross-national investigation [J].
Baumgartner, H ;
Steenkamp, JBEM .
JOURNAL OF MARKETING RESEARCH, 2001, 38 (02) :143-156