DESTINATION MANAGEMENT ORGANIZATIONS AND THEIR IMPACT ON TOURISM DEVELOPMENT IN THE CZECH REPUBLIC

Tourism is an important and constantly developing part of the world economy. It has also a significant multiplier effect as it influences an array of other branches. It is based on cooperation of frequently heterogeneous subjects, which complicates its management, however. The paper deals with modern approaches of destination management with the aim to examine the state and possibilities of their more extensive application in the Czech Republic. The paper brings a deeper analysis of destination management functioning in the Czech Republic, especially functioning of particular destination management organizations. A survey via questionnaire among existing destination management organizations in the Czech Republic is used as the method for getting relevant data. The results are completed by additional data acquired via analysis of information reported in public registers and on websites of examined organizations. The paper includes recommendations that will serve as a basis for further development of destination management in the Czech Republic, mainly for creation of working tourism management system.