Narrative Health Communication and Behavior Change: The Influence of Exemplars in the News on Intention to Quit Smoking

被引：140

作者：

Kim, Hyun Suk ^{[1
]}

Bigman, Cabral A. ^{[1
]}

Leader, Amy E. ^{[2
]}

Lerman, Caryn ^{[3
]}

Cappella, Joseph N. ^{[1
]}

机构：

[1] Univ Penn, Annenberg Sch Commun, Philadelphia, PA 19104 USA

[2] Thomas Jefferson Univ, Dept Med Oncol, Philadelphia, PA 19107 USA

[3] Univ Penn, Dept Psychiat, Philadelphia, PA 19104 USA

来源：

JOURNAL OF COMMUNICATION | 2012年 / 62卷 / 03期

关键词：

ENTERTAINMENT-EDUCATION; PERSUASION; MEDIATION; CESSATION; MESSAGES; COVERAGE; ENGAGEMENT; SIMILARITY; MODEL;

D O I：

10.1111/j.1460-2466.2012.01644.x

中图分类号：

G2 [信息与知识传播];

学科分类号：

05 ; 0503 ;

摘要：

This study investigated psychological mechanisms underlying the effect of narrative health communication on behavioral intention. Specifically, the study examined how exemplification in news about successful smoking cessation affects recipients' narrative engagement, thereby changing their intention to quit smoking. Nationally representative samples of U.S. adult smokers participated in 2 experiments. The results from the 2 experiments consistently showed that smokers reading a news article with an exemplar experienced greater narrative engagement compared to those reading an article without an exemplar. Those who reported more engagement were in turn more likely to report greater smoking cessation intentions.

引用

页数：23

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