ANALYSIS OF POTENTIAL RISKS IN THE CURRENT TOURISM FROM THE PERSPECTIVE OF CZECH TRAVEL AGENCIES

Tourism in recent years has experienced great development and become an important part of the global economy. Considering the increasing importance of tourism especially with the development of destination management and marketing this business is very sensitive to the political, economic, and particularly natural changes. This fact places heavy demands on the management of both private and public organizations involved in tourism in handling unexpected and crisis situations of different character. In this context it is important to realize peculiarities of the tourism market, resulting from the needs of the participants and the nature of tourism services. The paper is focused on the specifics of tourism in the context of analysis and risk management.