Estimation of sensitivity level of personal interview survey questions

In this paper, an optional randomized response model is proposed. The estimator of the mean of the stigmatized variable based on the optional randomized response sampling is shown to be more efficient than the usual estimator of the mean based on randomized response technique method. In addition to estimating population mean and variance, it has been shown that the optional randomized response technique is useful in quantifying the sensitivity levels of the questions in the personal interview surveys. An estimator for the sensitivity level of a question is proposed and an empirical study is carried out to show the validity of the proposed estimation technique. We also propose a test for the sensitivity level of the stigmatized variable. (C) 2002 Elsevier Science B.V. All rights reserved.