The potential contributors to bus rapid transit (BRT) performance are investigated within an ordered choice modelling framework, in which the dependent variable is the BRT standard (Gold, Silver, Bronze or Basic), developed by the Institute for Transportation and Development Policy (ITDP). The identified significant predictors are peak-hour speed, peak frequency, the average distance between stations, the length of dedicated busway, passing lanes at BRT station, covered station access, enhanced station environment, pre board and automated fare collection and fare verification, and network integration. Based on a business-as-usual prediction and what-if analysis, this paper offers information for decision makers to plan a high-standard BRT system in line with the ITDP BRT standard. (c) 2020 Economic Society of Australia, Queensland. Published by Elsevier B.V. All rights reserved.