Context-Aware Mobile Business Model Discovery

This research attempted to investigate the multi-faceted perspectives of the context-aware technology (CA) in general and location-based services (LBS) more specifically and endeavored to identify key constituents involved in CA business model creation and delivery. The current state-of-affairs concerning the CA points to many unresolved issues, fragmentations at different levels and to the immaturity of the CA field. Therefore, it is important to know how to develop sustainable CA business models that could attract customers and retain their loyalty at the same time. Given the novelty of the CA field and to the fact that CA represents a lucrative area for professionals, developing such business models is not an easy task. This is also due to the complexity of the context within which CA business models are crafted. This research strives to summarize important guidelines and factors which could enable the effective creation of CA business models considering many constituents including stakeholders and other design issues. (C) 2011 Published by Elsevier Ltd. Selection and/or peer-review under responsibility of [name organizer]