Research on the Improvement Paths of Shaanxi Cultural Industry Competitiveness Based on SWOT Analysis

被引：0

作者：

Ren, Lili ^{[1
]}

Xu, Xiangfa ^{[1
]}

机构：

[1] Xian Univ Finance & Econ, XingZhi Coll, Management Sci Branch, Xian, Shaanxi, Peoples R China

来源：

PROCEEDINGS OF THE 2ND INTERNATIONAL CONFERENCE ON SOCIAL SCIENCE, PUBLIC HEALTH AND EDUCATION (SSPHE 2018) | 2018年 / 196卷

关键词：

Shaanxi; cultural industry; core competitiveness; promotion; SWOT analysis;

D O I：

暂无

中图分类号：

R1 [预防医学、卫生学];

学科分类号：

1004 ; 120402 ;

摘要：

As a major province of cultural resources, Shaanxi has historical and cultural resources which cannot be compared with other provinces and cities in China. However, its competitive advantage is weaker than that of other developed provinces. The article draws SWOT matrix analysis of Shaanxi cultural industry development, to clear the advantages, disadvantages, opportunities and challenges of Shaanxi cultural industry, then explore how to cultivate and enhance competitiveness of Shaanxi cultural industry.

引用

页码：297 / 300

页数：4