Study on E-commerce Model of Featured Agricultural Products under the Perspective of Community Economy

In recent years, with the development and popularization of the Internet, specialty agricultural products have been increasingly developed towards the community, the e-commerce model of agricultural products based on various Internet platforms and Internet technologies has become an important model for the marketing of featured agricultural products. This paper combines the achievements of the e-commerce development of domestic specialty agricultural products, and analyzes the e-commerce model of agricultural products featured under the perspective of community economy hoping to provide assistance to relevant parties. The continuous development and popularization of Internet technology and infrastructure has created a very large number of mobile community organizations in our society. This community is linked by common interests, hobbies and values, and forms a new economic model driven by Internet technology and idea innovations, that is the community economy. The social economy is booming, and the future of e-commerce is more about consumers with individuality. This is even more important for the marketing of featured agricultural products.