Data Mining Techniques for Customer Relationship Management

Data mining have made customer relationship management (CRM) a new area where firms can gain a competitive advantage, and play a key role in the firms' management decision. In this paper, we first analyze the value and application fields of data mining techniques for CRM, and further explore how data mining applied to Customer churn analysis. A new business culture is developing today. The conventional production centered and sales purposed market strategy is gradually shifting to customer centered and service purposed. Customers' value orientation is increasingly affecting the firms'. And customer resource has become one of the most important strategic resources. Therefore, understanding customers' needs and discriminating the most contributed customers has become the driving force of most modern business.