Facebook HPV vaccine campaign: insights from Brazil

被引：10

作者：

Pereira da Veiga, Cassia Rita ^{[1
]}

Semprebon, Elder ^{[1
]}

da Silva, Jacqueline Laurindo ^{[1
]}

Lins Ferreira, Vinicius ^{[2
]}

Pereira da Veiga, Claudimar ^{[1
]}

机构：

[1] Fed Univ Parana UFPR, Sch Management, 632 Lothario Meissner Ave, BR-80210170 Curitiba, Parana, Brazil

[2] Fed Univ Parana UFPR, Dept Pharm, Pharmaceut Sci Postgrad Program, Curitiba, Parana, Brazil

来源：

HUMAN VACCINES & IMMUNOTHERAPEUTICS | 2020年 / 16卷 / 08期

关键词：

Behavior; HPV vaccine; social media; Facebook; health communication; Brazilian Ministry of Health; HUMAN-PAPILLOMAVIRUS VACCINATION; SOCIAL MEDIA; INFORMATION; COVERAGE; ENGAGEMENT; KNOWLEDGE; SENTIMENT; WEBSITES; IMPACT; WOMEN;

D O I：

10.1080/21645515.2019.1698244

中图分类号：

Q81 [生物工程学（生物技术）]; Q93 [微生物学];

学科分类号：

071005 ; 0836 ; 090102 ; 100705 ;

摘要：

The vaccination coverage rate has fallen in recent years in Brazil. Although Brazil is a country influenced by social networking and analysis of social media generated content has emerged as an important area of research, this is the first study to investigate how the HPV vaccine is portrayed on the Facebook page of the Ministry of Health and to interpret the user-generated content. Our work evaluated the posts published by the Ministry of Health as well as posted comments, shares and reactions of the population related to the HPV vaccination campaign on the specific Facebook page between January and July 2018.The data were analyzed in three stages: (i) overview of published posts; (ii) analysis of posted comments; and (iii) sub-group analysis of posted comments. This study makes important contributions from the point of view of using social media as a public health communication tool.

引用

页码：1824 / 1834

页数：11

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