Online travel information value and its influence on the continuance usage intention of social media

被引：27

作者：

Jung, Heejin ^{[1
]}

Lee, Gyehee ^{[2
]}

Hur, Kyungsuk ^{[3
]}

Kim, Taegoo Terry ^{[2
]}

机构：

[1] MVL Hotel GOYANG, Dept Human Resource & Gen Affairs, 20 Taegeuk Ro, Goyang Si 10394, Gyeonggi Do, South Korea

[2] Kyung Hee Univ, Dept Tourism Management, Coll Hotel & Tourism Management, 26 Kyungheedae Ro, Seoul 02447, South Korea

[3] Kyung Hee Univ, Dept Hotel Management, Coll Hotel & Tourism Management, 26 Kyungheedae Ro, Seoul 02447, South Korea

来源：

SERVICE BUSINESS | 2018年 / 12卷 / 01期

关键词：

Triandis model; Online travel information value; Affective community commitment; Continuance usage intention; Social media; SERVICE QUALITY; USERS CONTINUANCE; CONCEPTUAL-MODEL; REASONED ACTION; COMMITMENT; LOYALTY; BEHAVIOR; PARTICIPATION; INTERNET; DETERMINANTS;

D O I：

10.1007/s11628-017-0339-4

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This study tests an empirical model formulated by extending the Triandis model to examine the structural relationships among online travel information value (OTIV), near- and long-term consequences, affect, social factors, facilitating conditions, affective community commitment (ACC), current usage, and continuance usage intention (CUI) among travel-related social media users in Korea. Data were collected through an online survey using the national panel system. A total of 403 respondents were selected based on whether they had traveled at least once within the last 12 months and used at least one social media daily. Eight hypothesized relationships out of eleven were supported. Specifically, as an antecedent of the Triandis model, OTIV had a strong effect on near- and long-term consequences and affect. In addition, the effect of ACC on CUI was stronger than that for current usage. We presented theoretical and practical implications and proposed avenues for future research.

引用

页码：85 / 120

页数：36

共 93 条

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