Study on E-commerce Development Strategies of Cross-border International Trade in China

E-commerce development of cross-border international trade in China has experienced three stages of cross-border e-commerce industry transformation - information service, online platform transaction and whole industrial chain services. They fully manifest direct, multilateral, small-batch, high-frequency and digital features and promote the healthy development of overall cross-border e-commerce in China. Therefore, China has established a complete e-commerce market supervision system of cross-border trade, strengthened e-commerce development of cross-border international trade and enriched relevant trade contents based on wide international cooperation in the recent few years. This paper first analyzes upstream, midstream and downstream industrial chain structure of e-commerce development of cross-border international trade in China, puts forward main influencing factors promoting and hindering its development and finally gives future development strategies of healthy and effective industry.