Context in Management Research in Emerging Economies

[The] temporal and contextual factors set the boundaries of generalizability, and as such constitute the range of the theory. Scholars who study the effects of time and context on people and events keep asking nagging questions like, Would your predictions hold in Japan, with a blue collar population, or across time periods? Unfortunately few theorists explicitly focus on the contextual limits of their propositions. In the efforts to understand a social phenomenon they tend to consider it only in familiar surroundings and at one point in time.