The Short-Lived Benefits of Variety Seeking Among the Chronically Indecisive

This research investigated the influence of trait indecisiveness on variety-seeking behavior. Study 1 revealed that chronic indecisiveness was associated with increased variety-seeking behavior. Study 2A showed that the incidence of not choosing to make a choice was much lower among chronically indecisive people when a variety-pack option was available, and Study 2B showed that chronically indecisive people chose the variety pack even if it included their least preferred option. Study 3 demonstrated that chronically indecisive people contended with the negative emotion they experienced during choice making by choosing a mix of options. Study 4 revealed that the emotional benefits of variety seeking among the chronically indecisive were short-lived. Chronically indecisive people felt more satisfied and less anxious after choosing a mix of options. However, having chosen a mix, chronically indecisive people then faced more choices, specifically the choices of which specific option to consume on each specific occasion. In this way, variety seeking is a maladaptive long-term emotional coping strategy for the chronically indecisive. The results of this research have important theoretical implications for understanding the causes of variety-seeking behavior as well as practical implications for increasing (a) the incidence of choice making among chronically indecisive people and (b) satisfaction with the choices they do make.