An Analytic-Hierarchy-Process Based Analysis of Factors Affecting Real Estate Marketing

被引：0
|
作者：
Song Gewei [1 ]
机构：
[1] Wuhan Univ Technol, Sch Econ, Wuhan 430070, Peoples R China
来源：
PROCEEDINGS OF THE 5TH INTERNATIONAL CONFERENCE ON INNOVATION & MANAGEMENT, VOLS I AND II | 2008年
关键词：
Real estate developers; Marketing decisions; Analytic hierarchy process;
D O I：
暂无
中图分类号：
C93 [管理学];
学科分类号：
12 ; 1201 ; 1202 ; 120202 ;
摘要：
Nowadays real estate marketing looms stringently pressing to every real estate developer in China. This paper overviews the literatures about the factors of the real estate marketing and the analytic hierarchy process (AHP) method used to analyze these factors. It constructs a decision-making model to analyze China's real-estate market and takes ZZ city as an example to illustrate the usage of the model. The conclusion is the application of AHP in making marketing decisions for the real-estate developers would certainly provide them with an appreciably reliable theoretical groundwork in that connection.
引用
收藏
页码：1232 / 1237
页数：6
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