An Analytic-Hierarchy-Process Based Analysis of Factors Affecting Real Estate Marketing

被引：0
|
作者：
Song Gewei [1 ]
机构：
[1] Wuhan Univ Technol, Sch Econ, Wuhan 430070, Peoples R China
来源：
PROCEEDINGS OF THE 5TH INTERNATIONAL CONFERENCE ON INNOVATION & MANAGEMENT, VOLS I AND II | 2008年
关键词：
Real estate developers; Marketing decisions; Analytic hierarchy process;
D O I：
暂无
中图分类号：
C93 [管理学];
学科分类号：
12 ; 1201 ; 1202 ; 120202 ;
摘要：
Nowadays real estate marketing looms stringently pressing to every real estate developer in China. This paper overviews the literatures about the factors of the real estate marketing and the analytic hierarchy process (AHP) method used to analyze these factors. It constructs a decision-making model to analyze China's real-estate market and takes ZZ city as an example to illustrate the usage of the model. The conclusion is the application of AHP in making marketing decisions for the real-estate developers would certainly provide them with an appreciably reliable theoretical groundwork in that connection.
引用
收藏
页码：1232 / 1237
页数：6
相关论文
共 50 条
  • [1] Analysis and evaluation on factors affecting gas burning in drill hole based on analytic hierarchy process
    Yu Minggao
    Pan Rongkun
    Zheng Ligang
    Jia Hailin
    PROGRESS IN SAFETY SCIENCE AND TECHNOLOGY, VOL 6, PTS A AND B, 2006, 6 : 1647 - 1650
  • [2] A risk evaluation of real estate development loans on the basis of analytic hierarchy process
    Ming, Xie
    Li, Pengyan
    PROCEEDINGS OF 2007 INTERNATIONAL CONFERENCE ON CONSTRUCTION & REAL ESTATE MANAGEMENT, VOLS 1 AND 2, 2007, : 658 - 661
  • [3] Evaluation for Enterprise Marketing Performance Based on Analytic Hierarchy Process
    Zhang, Xiao
    MATERIALS SCIENCE AND INFORMATION TECHNOLOGY, PTS 1-8, 2012, 433-440 : 2109 - 2113
  • [4] Analysis of factors affecting investment efficiency based on analytic hierarchy process and support vector machine (SVM) model
    Song Lina
    CLUSTER COMPUTING-THE JOURNAL OF NETWORKS SOFTWARE TOOLS AND APPLICATIONS, 2019, 22 (02): : S4367 - S4374
  • [5] Analysis of factors affecting investment efficiency based on analytic hierarchy process and support vector machine (SVM) model
    Song Lina
    Cluster Computing, 2019, 22 : 4367 - 4374
  • [6] An Analytic Hierarchy Process Contingency Analysis of Factors Affecting the Emigration Decision of Medical Doctors in Turkey
    Kadaifci, Cigdem
    Topcu, Y. Ilker
    Mu, Enrique
    EUROPEAN JOURNAL OF INVESTIGATION IN HEALTH PSYCHOLOGY AND EDUCATION, 2024, 14 (03) : 623 - 647
  • [7] Process Analysis and Reengineering based on Analytic Hierarchy Process
    Cao, Xian-Nian
    He, Yu-Min
    He, Zhong-Wei
    PROCEEDINGS OF THE 3RD ANNUAL 2017 INTERNATIONAL CONFERENCE ON MANAGEMENT SCIENCE AND ENGINEERING (MSE 2017), 2017, 50 : 157 - 160
  • [8] The influencing factors and marketing strategies of developing telecommunication industry customer loyalty: Based on analytic hierarchy process
    Li, Li
    Su, Wengui
    Jiang, Jian
    Seventh International Conference on Electronic Commerce, Vols 1 and 2, Selected Proceedings, 2005, : 784 - 786
  • [9] Analysis of the Main Factors of Vegetable Circulation Efficiency in Beijing Based on the Analytic Hierarchy Process
    Jiang Peng
    Zhou Liandi
    Ren Aisheng
    PROGRESS IN ENVIRONMENTAL PROTECTION AND PROCESSING OF RESOURCE, PTS 1-4, 2013, 295-298 : 2569 - +
  • [10] Employment Factors of Science Female Undergraduates Based on Analytic Hierarchy Process
    Tian Jie
    Hou Mingdong
    PROCEEDINGS OF 2015 INTERNATIONAL SYMPOSIUM - FEMALE SURVIVAL AND DEVELOPMENT, 2015, : 388 - 396
12345