Most consumer waste produced is from consumable products that end up in the general waste stream. To divert some of these products from the waste to recycling stream relies on separation at the point of disposal. Product stewardship programs are in place to increase the capture of some end of life products for reuse and recycling. However, these programs are reliant on the behavior of consumers at the disposal stage of the product life cycle. The work involves audit of the waste and recycling streams and identifying the effectiveness of separation. A survey of consumers is conducted that tests their understanding of the recyclability of products. The work provides insights into the influences that increase the recycling rates for consumer products at the end of life. (C) 2019 The Authors. Published by Elsevier B.V.
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Hang Seng Management Coll, Dept Mkt, Hong Kong, Hong Kong, Peoples R ChinaHang Seng Management Coll, Dept Mkt, Hong Kong, Hong Kong, Peoples R China
Chan, Fanny Fong Yee
Petrovici, Dan
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Univ Kent, Kent Business Sch, Mkt, Canterbury, Kent, EnglandHang Seng Management Coll, Dept Mkt, Hong Kong, Hong Kong, Peoples R China
Petrovici, Dan
Lowe, Ben
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Univ Kent, Kent Business Sch, Mkt, Canterbury, Kent, EnglandHang Seng Management Coll, Dept Mkt, Hong Kong, Hong Kong, Peoples R China
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Hong Kong Univ Sci & Technol, Dept Econ, Sch Business & Management, Kowloon, Hong Kong, Peoples R ChinaHong Kong Univ Sci & Technol, Dept Econ, Sch Business & Management, Kowloon, Hong Kong, Peoples R China
Kawaguchi, Kohei
Uetake, Kosuke
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Yale Sch Management, Mkt Dept, New Haven, CT 06511 USAHong Kong Univ Sci & Technol, Dept Econ, Sch Business & Management, Kowloon, Hong Kong, Peoples R China
Uetake, Kosuke
Watanabe, Yasutora
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Univ Tokyo, Grad Sch Econ, Tokyo 1130033, JapanHong Kong Univ Sci & Technol, Dept Econ, Sch Business & Management, Kowloon, Hong Kong, Peoples R China
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Univ Nottingham, Business Sch, 199 Taikang East Rd, Ningbo 315100, Peoples R ChinaUniv Nottingham, Business Sch, 199 Taikang East Rd, Ningbo 315100, Peoples R China
Zhang, Junhui
Balaji, M. S.
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Rennes Sch Business, Dept Mkt, 2 rue Robert Arbrissel CS 76522, F-35065 Rennes, FranceUniv Nottingham, Business Sch, 199 Taikang East Rd, Ningbo 315100, Peoples R China
Balaji, M. S.
Luo, Jun
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Univ Nottingham, Business Sch, 199 Taikang East Rd, Ningbo 315100, Peoples R ChinaUniv Nottingham, Business Sch, 199 Taikang East Rd, Ningbo 315100, Peoples R China
Luo, Jun
Jha, Subhash
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Univ Memphis, Dept Mkt & Supply Chain Management, Memphis, TN 38152 USAUniv Nottingham, Business Sch, 199 Taikang East Rd, Ningbo 315100, Peoples R China