Research on Tourist Attractions Performance Promoting Method Based on the SWOT Analysis Method

In recent years, China has increased its support in the traditional cultural industries while governments at all levels generally begin to attach importance to local tourism and cultural resources, and make full use of existing resources to develop mining and take all kinds of effective measures to promote tourist attractions in order to have best performance and show charm. In this paper, through research-based SWOT analysis, qualitative analysis and quantitative analysis of the performance of the tourist attractions in China's tourism resources, we make analysis and research, and it can be drawn that the internal factors affect the performance development of the tourist attractions score of 0.65 points external factors of 0.35, can be seen in the performance of the development process to promote tourist attractions; the key is the development and management of the tourist attractions of the internal factors. On the premise of giving full play to the advantage of the attractions, we overcome the drawbacks, grasp the development opportunities in order to create the brand strategy of the scenic spots, and give full play to the tourist attractions of its own advantages. (C) 2012 Published by Elsevier B. V. Selection and peer review under responsibility of Information Engineering Research Institute