Study on the Evaluation and Promotion of the Service Quality of Travel Agencies in Harbin

被引：0
|
作者：
Sun, Jing [1 ]
Zhang, Yi-xin [1 ]
机构：
[1] Harbin Univ Commerce, Tourism & Cuisine Coll, Harbin, Heilongjiang, Peoples R China
来源：
4TH INTERNATIONAL CONFERENCE ON ECONOMICS AND MANAGEMENT (ICEM) | 2017年
关键词：
Travel Agency; Tourist Satisfaction; Service Quality;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
In this paper, the measures of improvement to the service quality of the travel agencies in Harbin are proposed. Through the survey of tourist satisfaction rate, the questionnaire data were collected to obtain the quantitative analysis of the service satisfaction provided by tourists. Then the data is statistically analyzed using SPSS21.0 software to give the mean satisfaction rate of each aspect in regard to the service of the travel agencies. From which, the final improvement strategies for the service quality of the agencies in Harbin City are derived.
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页码：621 / 625
页数：5
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