Study on the Evaluation and Promotion of the Service Quality of Travel Agencies in Harbin

被引：0
|
作者：
Sun, Jing [1 ]
Zhang, Yi-xin [1 ]
机构：
[1] Harbin Univ Commerce, Tourism & Cuisine Coll, Harbin, Heilongjiang, Peoples R China
来源：
4TH INTERNATIONAL CONFERENCE ON ECONOMICS AND MANAGEMENT (ICEM) | 2017年
关键词：
Travel Agency; Tourist Satisfaction; Service Quality;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
In this paper, the measures of improvement to the service quality of the travel agencies in Harbin are proposed. Through the survey of tourist satisfaction rate, the questionnaire data were collected to obtain the quantitative analysis of the service satisfaction provided by tourists. Then the data is statistically analyzed using SPSS21.0 software to give the mean satisfaction rate of each aspect in regard to the service of the travel agencies. From which, the final improvement strategies for the service quality of the agencies in Harbin City are derived.
引用
收藏
页码：621 / 625
页数：5
相关论文
共 50 条
  • [1] A Study on Quality Enhancement of Travel Agencies
    Ren, Dandan
    2017 2ND INTERNATIONAL CONFERENCE ON EDUCATION RESEARCH AND REFORM (ERR 2017), VOL 1, 2017, 19 : 41 - 46
  • [2] AN INVESTIGATION OF SERVICE QUALITY AND ITS IMPACT ON CUSTOMER ATTITUDINAL LOYALTY IN TRADITIONAL TRAVEL AGENCIES
    Moisescu, Ovidiu Ioan
    Gica, Oana Adriana
    ACTA TURISTICA, 2014, 26 (02) : 131 - 154
  • [3] THE IMPACT OF SERVICE QUALITY ON CUSTOMER BEHAVIORAL LOYALTY IN THE CASE OF TRAVEL AGENCIES FROM ROMANIA
    Moisescu, Ovidiu I.
    Gica, Oana A.
    AMFITEATRU ECONOMIC, 2014, 16 : 1191 - 1204
  • [4] AN EMPIRICAL ASSESSMENT OF SERVICE QUALITY IN THE CONTEXT OF TRAVEL AGENCIES IN THE REPUBLIC OF MACEDONIA
    Ciunova-Shuleska, Anita
    Palamidovska, Nikolina
    Grishin, Marija
    MARKET-TRZISTE, 2013, 25 (01): : 22 - 37
  • [5] The influence of service quality on revisit intention: The mediating role of WOM and satisfaction (Case study: Guilan travel agencies)
    Soleimani, Ali Gholipour
    Einolahzadeh, Hannaneh
    COGENT SOCIAL SCIENCES, 2018, 4 (01): : 1 - 14
  • [6] Service quality of travel agents in Turkey
    Filiz, Zeynep
    QUALITY & QUANTITY, 2010, 44 (04) : 793 - 805
  • [7] How does a new institution spread? Travel agencies' adoption of the service quality assurance programme
    Pao, Huei-Wen
    Wu, Hsueh-Liang
    Pan, Wei-Hwa
    SERVICE INDUSTRIES JOURNAL, 2010, 30 (07) : 1047 - 1061
  • [8] Conceptualizing and Measuring Service Quality: Towards Consistency and Clarity in its Application to Travel Agencies in China
    Chen, Hanyu
    Weiler, Betty
    Young, Martin
    Lee, Yun Lok
    JOURNAL OF QUALITY ASSURANCE IN HOSPITALITY & TOURISM, 2016, 17 (04) : 516 - 541
  • [9] CUSTOMER ORIENTATION OF EMPLOYEES IN TRAVEL AGENCIES AS A PREDISPOSITION OF SERVICE QUALITY: TEST OF COSE CONSEQUENCES MODEL
    Simat, Karolina
    Blesic, Ivana
    Bozic, Sanja
    Avramovic, Misa
    Ivkov, Milan
    INTERNATIONAL JOURNAL FOR QUALITY RESEARCH, 2018, 12 (04) : 851 - 868
  • [10] EFFECTS OF EVALUATION INDICATORS ON SERVICE QUALITY IN PRIVATE EMPLOYMENT SERVICES AGENCIES
    Shieh, Chich-Jen
    ACTUAL PROBLEMS OF ECONOMICS, 2011, (123): : 430 - 437
12345