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Contemporary thought in higher education marketing
被引:26
作者
:
Chapleo, Chris
论文数:
0
引用数:
0
h-index:
0
机构:
Bournemouth Univ, Dept Mkt, Poole, Dorset, England
Bournemouth Univ, Dept Mkt, Poole, Dorset, England
Chapleo, Chris
[
1
]
O'Sullivan, Helen
论文数:
0
引用数:
0
h-index:
0
机构:
Bournemouth Univ, Dept Mkt, Poole, Dorset, England
Bournemouth Univ, Dept Mkt, Poole, Dorset, England
O'Sullivan, Helen
[
1
]
机构
:
[1]
Bournemouth Univ, Dept Mkt, Poole, Dorset, England
来源
:
JOURNAL OF MARKETING FOR HIGHER EDUCATION
|
2017年
/ 27卷
/ 02期
关键词
:
D O I
:
10.1080/08841241.2017.1406255
中图分类号
:
F [经济];
学科分类号
:
02 ;
摘要
:
引用
收藏
页码:159 / 161
页数:3
相关论文
共 3 条
[1]
Becher T., 1989, ACAD TRIBES TERRITOR
[2]
Barriers to brand building in UK universities?
[J].
Chapleo, Chris
论文数:
0
引用数:
0
h-index:
0
机构:
Portsmouth Univ, Business Sch, Richmond Bldg,Portland St, Portsmouth PO1 3DE, Hants, England
Portsmouth Univ, Business Sch, Richmond Bldg,Portland St, Portsmouth PO1 3DE, Hants, England
Chapleo, Chris
.
INTERNATIONAL JOURNAL OF NONPROFIT AND VOLUNTARY SECTOR MARKETING,
2007,
12
(01)
:23
-32
[3]
Brand harmonization in the international higher education market
[J].
Hemsley-Brown, Jane
论文数:
0
引用数:
0
h-index:
0
机构:
Univ Surrey, Sch Management, Surrey GU2 7XH, England
Univ Surrey, Sch Management, Surrey GU2 7XH, England
Hemsley-Brown, Jane
;
Goonawardana, Shivonne
论文数:
0
引用数:
0
h-index:
0
机构:
Univ Surrey, Sch Management, Surrey GU2 7XH, England
Univ Surrey, Sch Management, Surrey GU2 7XH, England
Goonawardana, Shivonne
.
JOURNAL OF BUSINESS RESEARCH,
2007,
60
(09)
:942
-948
←
1
→
共 3 条
[1]
Becher T., 1989, ACAD TRIBES TERRITOR
[2]
Barriers to brand building in UK universities?
[J].
Chapleo, Chris
论文数:
0
引用数:
0
h-index:
0
机构:
Portsmouth Univ, Business Sch, Richmond Bldg,Portland St, Portsmouth PO1 3DE, Hants, England
Portsmouth Univ, Business Sch, Richmond Bldg,Portland St, Portsmouth PO1 3DE, Hants, England
Chapleo, Chris
.
INTERNATIONAL JOURNAL OF NONPROFIT AND VOLUNTARY SECTOR MARKETING,
2007,
12
(01)
:23
-32
[3]
Brand harmonization in the international higher education market
[J].
Hemsley-Brown, Jane
论文数:
0
引用数:
0
h-index:
0
机构:
Univ Surrey, Sch Management, Surrey GU2 7XH, England
Univ Surrey, Sch Management, Surrey GU2 7XH, England
Hemsley-Brown, Jane
;
Goonawardana, Shivonne
论文数:
0
引用数:
0
h-index:
0
机构:
Univ Surrey, Sch Management, Surrey GU2 7XH, England
Univ Surrey, Sch Management, Surrey GU2 7XH, England
Goonawardana, Shivonne
.
JOURNAL OF BUSINESS RESEARCH,
2007,
60
(09)
:942
-948
←
1
→