Research on Pricing Strategy of Used Mobile Phone Recycling Platform

被引：0
|
作者：
Guo, Yanxia [1 ]
Dong, Mingying [1 ]
机构：
[1] Tianjin Univ Technol, Sch Management, Tianjin 300384, Peoples R China
来源：
PROCEEDINGS OF THE 2016 4TH INTERNATIONAL EDUCATION, ECONOMICS, SOCIAL SCIENCE, ARTS, SPORTS AND MANAGEMENT ENGINEERING CONFERENCE (IEESASM 2016) | 2016年 / 22卷
关键词：
Waste mobile phone recycling platform; Pricing strategy; Cross-group externalities; direct-group externalities; Differentiation strategy; 2-SIDED MARKETS;
D O I：
暂无
中图分类号：
C [社会科学总论];
学科分类号：
03 ; 0303 ;
摘要：
On the basis of two-sided markets theory and platform theory, this paper studies the pricing of waste mobile phone recycling platform from the perspective. This thesis builds models and has an analysis to the competitive platform under three kinds of charging mode, discusses the influence factors of platform pricing and profit under equilibrium state, and the pricing and profit of monopoly platform and competition platform in three kinds of charging mode, and then the model is built and analyzed in two conditions which are multi-homing and cooperation between platforms.
引用
收藏
页码：1341 / 1344
页数：4
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